Legacy systems see transactions.
MuseumHub sees people.
Your visitors are more than ticket numbers. Your tech should treat them that way. MuseumHub helps you move beyond transactions to build lifelong relationships.
A powerful layer on top of HubSpot.
HubSpot provides the world-class engine. MuseumHub adds the specific operational logic that museums require.
The brain behind the beauty.
MuseumHub brings specific logic engines into your portal. These are pre-configured to handle the complex rules of museum operations out of the box.
Ticketing Logic
Timed entry, capacity limits, and barcode generation.
Membership Logic
Tier rules, expiration dates, and digital wallet sync.
Fundraising Logic
Soft credits, pledges, and household roll-ups.
Group Logic
Field trip invoices, resource booking, and deposits.
Accounting Logic
GL codes, deferred revenue, and daily reconciliation.
Collections Logic
Donor-object relationships and loan tracking.
If this, then that.
Once everything is connected, every interaction triggers the next best action automatically. Less manual work, more meaningful engagement.
Member Books a Ticket?
Their discount is applied automatically, ensuring a smooth checkout experience without promo codes.
Lapsed Member?
They’re instantly enrolled in a re-engagement campaign, helping strengthen long-term connections.
VIP Donor Registers?
Your Development Director is notified via Slack/SMS to send a personalized thank-you note.
Active Volunteer?
If they participate in multiple events, they are enrolled in a campaign to activate them as a donor.
Complex Purchases?
Visitor buys tickets across multiple programs? The system handles complex pricing rules and GL codes automatically.
Every Action Logged.
Every click, scan, and donation feeds the engine.
A smarter stack,
a smaller price tag.
With HubSpot as the foundation, you get lower upfront effort and dramatically reduced long-term operational costs. Save up to 40% by eliminating middleware and duplicate tools.
Museums deserve better than the technology they’ve been given.
Across the field, we kept seeing the same story: brilliant museum professionals trying to build meaningful connections with their visitors, but stuck using systems that treat people like transactions.
Ticketing systems track admissions. Membership systems track expiration dates. Donor databases track gifts. But none of them track people.
They don’t capture why someone came, what inspired them, what made them feel seen, or what motivates them to return. They can’t show you who’s drifting away, who’s deeply engaged, or how your exhibitions and programs resonate on a human level.
And museum staff feel this every day:
- • Marketing teams trying to personalize outreach with no audience data.
- • Membership teams guessing what members value most.
- • Education teams wishing they could understand families over time.
- • Development teams working in blind spots between ticketing and donor systems.
It’s not a skills problem. It’s not a people problem. It’s a systems problem.
For too long, museums have been told to make do with tools that were built for transactions, not relationships, not motivations, not impact.
We created MuseumHub because we believe museums deserve technology that finally aligns with their purpose: To understand people. To inspire them. To keep them coming back.
We want to help museums break free from legacy tools, fragmented data, and outdated assumptions about how visitors behave so you can focus on what you do best: creating experiences that educate, connect, and transform.
That’s why MuseumHub exists.
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