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Open Ecosystem Architecture

Connect everything.
Sacrifice nothing.

Keep the specialized tools you love. Unify the data in MuseumHub. We don't force you into a "walled garden," we build bridges to the best software in the world.

βš™οΈ
MuseumHub
Shopify
Collections
Volunteers
Finance

Don't settle for mediocre "all-in-one."

Legacy museum CRMs try to do everything...and they usually do it poorly. Their email tool is clunky. Their shop tool is basic. Their reporting is rigid.

The "Walled Garden"
🏰

Closed System

"You must use our built-in (bad) email tool."

Data Trapped
THE MODERN WAY
The Open Platform
🌐

HubSpot Ecosystem

"Use the best tool for the job. We connect it."

Data Liberated
Infinite Connectivity

If it has an API, it belongs in MuseumHub.

We offer two powerful ways to connect your tools, ensuring you never hit a dead end.

  • 1. The App Marketplace

    1,500+ native integrations (Slack, Ticketure, Shopify, Quickbooks) that connect with a single click. No code required.

  • 2. Custom API Solutions

    Have a niche collection database or custom turnstile hardware? Our team uses HubSpot’s open API to build custom pipelines that bring that data home.

πŸ›’
Native App
{API}
Custom Dev
One Unified Database
Flexible Architecture

You don't always have to rip and replace.

Sometimes, it makes strategic sense to keep a specific tool. Maybe you have 2 years left on a contract. Maybe your curators refuse to leave TMS. Maybe it’s a proprietary system built just for you.

That’s fine. With MuseumHub, we integrate those tools so they feed into the central system. You get the benefit of unified data without the pain of a forced migration.

🏺
Legacy Tool
Contract: 2026
SYNC
M
MuseumHub
● Automation Ready
"We kept our ticketing system for the contract term, but piped all data into MuseumHub for marketing immediately."
Data Liberation

Collections & Curatorial.

Your Collections Management System (like TMS or EmbARK) is great for tracking objects, but terrible for tracking relationships.

MuseumHub connects the two. When an object goes on display, the Development team can see exactly which donor gave it so they can invite them to the opening.

SOURCE: COLLECTIONS_DB
Object: 19th Century Vase
Donor: Mrs. Evelyn Vance
↓
Live Sync
EV
Evelyn Vance
Donor Record
Collections Activity
Loaned Object: "Blue Vase"
βœ“ On Display (Gallery 4)
The Hidden Cost

Eliminate shadow IT.

When your main system doesn't integrate, staff start using "rogue" tools. Development creates a separate spreadsheet. Education uses a personal calendar app. Data gets lost.

The Single Source of Truth

By integrating every tool into MuseumHub, you ensure that if a member updates their email in Shopify, it updates in the CRM, the ticketing system, and the email marketing tool instantly.

βœ“ Clean Data
βœ“ Unified Reporting
βœ“ Happy IT Team

Works with the tools you already use

πŸ›οΈ Shopify
πŸ’³ Square
πŸ“Š QuickBooks
🎟️ Eventbrite
πŸ’¬ Slack
πŸ“Ή Zoom

And 1,500+ more in the App Marketplace.

Integration FAQ

Does MuseumHub replace my accounting software?

No. We believe finance belongs in finance tools (QuickBooks, Blackbaud FE, NetSuite). We simply push reconciled batches of revenue data to those systems so your Finance Director stays happy.

Is there an extra fee for the API?

No. Unlike legacy competitors who charge thousands for "API Access" or "SQL Read Access," MuseumHub inherits full API access from HubSpot.

What about old on-premise databases?

We can handle them. We use secure middleware to pull data from on-premise SQL servers and sync it to the cloud, ensuring you can modernize without losing historical data.

Stop re-entering
data manually.

Get a consultation on your specific tech stack. We'll map out exactly how to connect your legacy tools to MuseumHub.