<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1094218042721276&amp;ev=PageView&amp;noscript=1">
Module 05: Marketing & Engagement

A full-stack engine,
not just an email tool.

Legacy systems are just ticketing platforms trying to do marketing. MuseumHub connects your data to a powerful business platform that drives email, SMS, paid ads, and direct mail.

Workflow: Post-Visit Nurture
Active
Trigger
Ticket Scanned: Main Gate
Wait 2 Hours
βœ‰οΈ
Send Email
"How was your visit?"
If clicked survey...
If no open...
Month
Week
October 2025
01
02
FB: Exhibit Teaser
03
IG: Artist Spotlight
Email: Member Preview
04
05
Native Social Tools

Your Exhibit Opening and your Instagram Post live in the same calendar.

Stop toggling between Sprout Social, Mailchimp, and your CRM. MuseumHub lets you schedule social posts, ads, and emails alongside your actual exhibit dates.

  • Cross-Network Publishing: Post to LinkedIn, Facebook, and Instagram from one screen.
  • Contextual Monitoring: See comments on your posts right inside the CRM.

Marketing that reacts in real-time.

Generic marketing tools don't know about your museum's data. MuseumHub does. Use inventory levels, scans, and revenue to drive engagement.

Inventory Triggers

Fill the room, instantly.

Imagine you have an event tonight and 50 tickets are still available.

With MuseumHub, you can trigger an automated email to your "Local Members" segment: "Hey, we have 50 spots left for tonight. Grab them for 50% off." Because the inventory data is live in the CRM, you can move fast.

Event: Night at the Museum
50/200 Remaining
Trigger: Inventory > 20% @ 12:00 PM
Action: SMS to "Local Members"
"Flash Sale! 50 tickets left for tonight. Use code FLASH20."
True Omnichannel

Beyond just email.

Legacy tools usually handle "Batch and Blast" emails. But your audience is on Instagram, Facebook, and their phones.

MuseumHub lets you sync your donor lists directly to Facebook Ads for retargeting, send SMS alerts for event reminders, and even trigger direct mail via integrations.

Core
Audience
Email
SMS
Ads
Mail
Smart Content

One website. A million experiences.

Stop showing "Become a Member" ads to people who are already members.

With smart content, you can change sections of your website or emails based on who is looking. Show "Renew Now" to expired members and "Buy Tickets" to strangers.

Viewer: Stranger
Join Today!
Viewer: Member
Welcome back!
Your discount is applied.

Prove exactly what works.

Because ticketing and marketing live in the same system, you can finally see which Facebook Ad actually sold the ticket.

Total Campaign Revenue
$142,300
β–² 12% vs last year
Top Source
Email Marketing
Driven by "Member Renewal" flow
Cost Per Acquisition
$4.20
β–Ό 8% decrease
Campaign Attribution: "Vikings Exhibit"
Email Marketing $45,200
Paid Social (Meta) $22,100
Organic Search $12,400

Marketing Questions

Do I need Mailchimp or another email marketing provider?

No. In most cases, you won’t need a separate email marketing provider like Mailchimp once HubSpot is in place. HubSpot includes a full-featured email marketing suite: templates, drag-and-drop builders, personalization, A/B testing, automation, and more.

Can we trigger emails based on ticket scans?

Yes. Because the ticketing data is live, you can trigger a "Thanks for visiting, here's a 10% coupon" email exactly 2 hours after their ticket is scanned at the gate.

Does it handle event registrations?

Yes. You can build beautiful landing pages for lectures or galas that feed directly into your ticketing and CRM database.

Launch campaigns in minutes.

See how top museums send millions of personalized emails without ever exporting a CSV.