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MuseumHub - Platform Overview
The Connected Ecosystem

The operating system for the
modern museum.

Stop stitching together legacy tools. MuseumHub unites ticketing, fundraising, marketing, and membership into one powerful platform built on HubSpot.

Ticketing
Email
Memberships
Donors
Shop
Collections
Events
😫
Data Silos
The Current State

Stuck in the past.

Right now, most museums rely on a "Franken-stack." You have one system for tickets (Tessitura), another for email (WordFly), another for donors (Raiser's Edge), and yet another for collections (TMS).

These legacy tools don't offer a holistic view. They trap your data in 1990s architecture, forcing your staff to rely on spreadsheets and manual exports just to understand who visited yesterday.

Best-in-class tech,
customized for museums.

We combine the world's most powerful CRM engine with the specific operational logic museums need.

πŸ›οΈ
Modern Museum Operations
MuseumHub Layer
Ticketing Logic Membership Rules Capacity Control Gift Processing
HubSpot Core Engine
Database Email Security Mobile App AI Tools API
Ticketing & Memberships

Manage access in real-time.

Timed admissions, general entry, field trips, and private eventsβ€”all connected to the same record that holds membership status.

  • βœ“ Live Sync: Online sales update box office instantly.
  • βœ“ Digital Cards: Apple/Google Wallet support built-in.
  • βœ“ Auto-Renewals: Automated payment processing.
Access Pass
General Admission
Valid Ticket
Marketing & Engagement

Automate your outreach.

Stop exporting CSVs. Because your ticketing data lives in the marketing platform, you can trigger personalized campaigns based on real behavior.

  • βœ“ Post-Visit: "Thanks for visiting" emails 2 hours after scan.
  • βœ“ Segmentation: Target by exhibit visited or shop purchase.
  • βœ“ Omnichannel: Email, SMS, and Social in one calendar.
WORKFLOW: POST_VISIT
Trigger: Ticket Scanned
Wait 2 Hours
Send Email: "Review Us"
Donor & Member Journeys

Move visitors to donors.

Visualize your fundraising pipeline. Track every interactionβ€”from a coffee meeting to a gala ticketβ€”in a single Golden Record.

  • βœ“ Moves Management: Kanban boards for major gifts.
  • βœ“ Wealth Data: Integrated screening (iWave/WealthEngine).
  • βœ“ Householding: Link spouses and families easily.
Qualified
Solicited
Closed Won
Analytics & Forecasting

Live executive dashboards.

No more "Monday Morning Exports." Give your Board and Executive Director real-time access to revenue, attendance, and campaign performance.

  • βœ“ Cross-Object: Compare ticket sales vs. email opens.
  • βœ“ Scheduled Reports: Auto-email PDFs to leadership.
  • βœ“ No SQL: Drag-and-drop report builder.
Daily Revenue
● Live
Open Ecosystem

Connect everything.

Don't rip and replace the tools you love. MuseumHub integrates with 1,500+ apps via the HubSpot Marketplace.

Keep Shopify for retail. Keep VolunteerHub for staffing. We create the "Single Source of Truth" by pulling it all into the CRM.

βš™οΈ
Shopify
Collections
Accounting
Slack

Platform FAQ

Do I need to buy HubSpot separately?

Yes. You will have a direct license with HubSpot (we help you get the non-profit discount) and a separate license for the MuseumHub operational layer.

Does this replace Tessitura?

Yes. MuseumHub handles the core functions of Tessitura (Ticketing, CRM, Fundraising, Membership) but does so on a modern cloud architecture with better marketing tools.

How long does migration take?

A typical enterprise migration takes 8-12 weeks. We run parallel systems so you never face downtime during the switch.

Unify your mission.

See why leading institutions are moving to the MuseumHub ecosystem.