This Webinar Has Ended. Click the Link to Watch the Recording!
July 9, 2025 @ 01:00PM Eastern Standard Time
Session length: 60 minutes
Presenter: Stjepan Grcic & Maarten Bovend'aerde
When your CRM feels more like a filing cabinet than a growth engine, it’s time to rethink your segmentation. The smartest nonprofits are cleaning up contact lists, tagging with intention, and tracking lifecycle stages to turn messy data into meaningful action. Stop the cycle of getting stuck juggling spreadsheets, outdated tags, or unclear funnels, this replay is your reset.
What You’ll Discover
- Smart lists, demystified: what they do, when to use them, and how they drive efficiency
- Tagging that matters: organize contacts in ways that actually support your strategy
- Lifecycle stages that guide action: track movement and trigger the right follow-up
- Real-world nonprofit examples: proven plays you can copy and adapt
- CRM hygiene tips: keep your system clean, usable, and built for scale
Common Roadblocks
- List overload: too many saved filters, none of them trusted
- “Tag soup”: labels with no clear purpose (or too many to manage)
- Flat comms: without lifecycle tracking, outreach feels random
- Admin drain: manual updates eating time and muddying insights
Ready to turn scattered data into segmented impact?
Watch the replay now to start building a CRM that works as hard as your team does. Want hands-on help? Our experts at Nonprofit Tech Shop can fine-tune your HubSpot setup for smarter segmentation.
Working with a for-profit or B2B org? Visit our sister brand, Digital Reach → https://digitalreachos.com/

Maarten Bovend'aerde
Growth Marketing Strategist
Digital Reach Online Solutions
A data-obsessed, multilingual architect of revenue pipelines, Maarten blends marketing automation, sales ops, and growth hacking to help nonprofits and businesses scale faster, engage smarter, and hit their goals.

Stjepan Grcic
Head of Enablement
Digital Reach Online Solutions
Stjepan leads training and enablement at Digital Reach, helping nonprofit teams get more out of HubSpot through smart systems and real-life strategies. With a background in RevOps and a passion for practical problem solving, he brings a people-first approach to tech.