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A Unified Approach to Managing
Your Museum’s Impact
MuseumHub connects ticketing, memberships, fundraising, and marketing into one integrated platform - powered by HubSpot’s CRM.
Eliminate the need for multiple systems and manual workarounds, automate tasks, and get real-time data to help you engage visitors, grow donations, and expand your museum’s reach.
How MuseumHub Automates Your Museum’s Operations
Once everything is connected within MuseumHub, every interaction with your visitors, members, and donors triggers the next best action automatically. This means less manual work and more time spent on meaningful engagement.
- Member Books a Ticket? Their discount is applied automatically, ensuring a smooth checkout experience.
- Lapsed Member or Donor? They’re enrolled in a re-engagement campaign, helping strengthen long-term connections.
- VIP Donor Registers for an Event? Your team is notified to send a personalized thank-you.
- Volunteer Participates in Multiple Events? They’re enrolled in a campaign to activate them as a donor or member.
- Visitor Purchases Multiple Tickets Across Programs? The system accounts for complex ticketing needs, ensuring accurate pricing and benefits.
With MuseumHub, every action is an opportunity. Every ticket purchase, event registration, membership signup, and donation is logged in real-time and feeds directly into your CRM, turning every interaction into an actionable step forward for your museum’s growth and engagement.
Here's What One Organization Achieved with MuseumHub
The Minnesota Historical Society manages 26 museums and historic sites, overseeing everything from ticketing and memberships to special events, donations, and more. After switching from their siloed, legacy systems to MuseumHub, they streamlined their operations and saw real, measurable improvements:
A Single System to Manage Constituents Statewide
No more juggling multiple platforms. MuseumHub consolidates all operations into one system, giving the Minnesota Historical Society the ability to manage constituents, events, and donations seamlessly across 26 sites.
Cost Cutting with a 33% Reduction in Software Tools
By replacing five overlapping tools with HubSpot’s CRM and MuseumHub, they reduced their software stack by a third, cutting out inefficiencies and simplifying workflows across departments.
Connected Data for Smarter Fund
MuseumHub allows the Minnesota Historical Society to access real-time insights into ticketing, attendance, and donor activity - all within one connected system. With 100% integrated data, they now have a complete view of their constituents, helping them make more informed decisions for targeted campaigns and fundraising.
Simplified Ticketing & Memberships
- Sell tickets and manage memberships in one system — no third-party add-ons needed.
- Track visitor history and engagement across multiple touchpoints.
- Offer member-specific discounts automatically at checkout.
Smarter Marketing & Engagement
- Use HubSpot’s powerful segmentation to tailor messaging for different visitor and donor audiences.
- Personalize outreach with smart content, A/B testing, and automated enrollment in 1:1 campaigns.
- Automate email, SMS, and ad campaigns based on visitor interactions and engagement history.
- Extend HubSpot’s capabilities with a HubSpot-powered ticketing and event solution.
Automated Donor & Member Journeys
- AI-driven automation handles renewal reminders, donor outreach, and event invites.
- Custom donor pipelines in HubSpot track fundraising opportunities in real time.
- Integrates with iWave for deeper donor intelligence.
Real-Time Analytics & Forecasting
- Clear insights into visitor trends, fundraising performance, and membership retention.
- Custom reports for board meetings, grant applications, and strategic planning.
- Forecast revenue based on historical engagement data.
Is MuseumHub a CRM?