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Unify Your Operations with MuseumHub
MuseumHub is a powerful, purpose-built layer on top of HubSpot. Together, they give museums the modern ecosystem they actually need, without the complexity, integration sprawl, or high overhead often associated with legacy platforms like Tessitura or Blackbaud.
Ticketing, marketing, donor journeys, and events all run smarter (and cheaper) on HubSpot + MuseumHub.
- Save up to 60 % on annual tech spend by eliminating middleware and duplicate tools.
- Give every visitor a 360° journey - from first click to lifelong membership - all in one dashboard.
How MuseumHub Automates Your Museum’s Operations
Once everything is connected within MuseumHub, every interaction with your visitors, members, and donors triggers the next best action automatically. This means less manual work and more time spent on meaningful engagement. Consider the following scenarios:
- Member Books a Ticket? Their discount is applied automatically, ensuring a smooth checkout experience.
- Lapsed Member or Donor? They’re enrolled in a re-engagement campaign, helping strengthen long-term connections.
- VIP Donor Registers for an Event? Your team is notified to send a personalized thank-you.
- Volunteer Participates in Multiple Events? They’re enrolled in a campaign to activate them as a donor or member.
- Visitor Purchases Multiple Tickets Across Programs? The system accounts for complex ticketing needs, ensuring accurate pricing and benefits.
With MuseumHub, every action is an opportunity. Every ticket purchase, event registration, membership signup, and donation is logged in real-time and feeds directly into your CRM, turning every interaction into an actionable step forward for your museum’s growth and engagement.
Key Features to Power Your Museum Operations
- Ticketing & Memberships
- Marketing & Engagement
- Donor & Member Journeys
- Analytics & Forecasting
Simplified Ticketing & Memberships
Manage tickets, memberships, and everything in between — all in one system. No need for third-party add-ons.
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Track visitor interactions across all touchpoints and create a personalized experience for every guest.
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Offer member discounts automatically at checkout, ensuring a seamless and efficient process.
Smarter Marketing & Engagement
Leverage HubSpot’s powerful CRM and segmentation to supercharge your marketing efforts.
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Tailor your messaging to different visitor, member, and donor audiences based on real-time data.
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Automate campaigns across email, SMS, and ads with AI-powered workflows — so you can focus on building relationships, not managing tasks.
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Extend HubSpot’s functionality with ticketing and event solutions that feed directly into your CRM, turning every interaction into actionable data.
Automated Donor & Member Journeys
Move beyond manual follow-ups with automated engagement that nurtures relationships from start to finish.
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Custom pipelines track donations and memberships, guiding donors through personalized journeys.
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Automatic renewal reminders, event invites, and personalized outreach keep your members and donors engaged without extra effort.
Real-Time Analytics & Forecasting
Unlock the power of your data with clear, actionable insights into all areas of your operations.
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Track visitor trends, fundraising performance, and membership retention in real-time to adjust your strategy on the fly.
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Create custom reports for board meetings, grant applications, and strategic planning, all powered by your unified CRM.
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Forecast revenue and engagement trends based on historical data, helping you make smarter decisions for the future.
Here's What One of the Nation's Largest Historical Societies Achieved with MuseumHub
The Minnesota Historical Society manages 26 museums and historic sites, overseeing everything from ticketing and memberships to special events, donations, and more. After switching from their siloed, legacy systems to MuseumHub, they streamlined their operations and saw real, measurable improvements:
A Single System to Manage Constituents Statewide
No more juggling multiple platforms. MuseumHub consolidates all operations into one system, giving the Minnesota Historical Society the ability to manage constituents, events, and donations seamlessly across 26 sites.
Cost Cutting with a 33% Reduction in Software Tools
By replacing five overlapping tools with HubSpot’s CRM and MuseumHub, they reduced their software stack by a third, cutting out inefficiencies and simplifying workflows across departments.
Connected Data for Smarter Fund
MuseumHub allows the Minnesota Historical Society to access real-time insights into ticketing, attendance, and donor activity - all within one connected system. With 100% integrated data, they now have a complete view of their constituents, helping them make more informed decisions for targeted campaigns and fundraising.
Is MuseumHub a CRM?