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Nonprofits, your CRM should fuel your mission, not slow it down

Many nonprofits explore HubSpot for marketing automation, but few realize that it can also serve as a complete CRM.

In this quick clip, Karen explains how HubSpot Sales Hub can manage donors, grants, and memberships while supporting smarter and more personalized marketing.

If your data feels scattered across systems or you are managing multiple revenue streams, this will help you understand how one connected CRM can simplify everything.

In 2 minutes, you’ll learn:

How Sales Hub fits nonprofit fundraising
See how HubSpot can manage donors, grants, and memberships in one place.

Managing multiple revenue streams
Track donations, sponsors, and gifts without juggling tools.

Connecting your CRM and marketing
Use one database to automate donor outreach that actually feels personal.

Why one system beats many
Learn how an integrated CRM saves time, reduces errors, and keeps your team aligned.

Who Should Watch

  • Fundraising and development teams
  • Marketing managers
  • CRM administrators
  • Nonprofit operations leaders
  • Orgs currently using HubSpot Marketing Hub (or looking into it)

What You’ll Walk Away With

A practical understanding of how HubSpot can function as both a CRM and a marketing automation platform, giving your team one source of truth for donor data, reporting, and campaigns.

Watch now to discover how HubSpot brings your marketing, fundraising, and donor data together

karen senette

Karen helps mission-driven organizations and growing teams make the most of HubSpot. A former college basketball coach turned RevOps strategist, she brings equal parts energy, empathy, and technical know-how to every project.