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Your revenue problem might be a data problem

Museum teams are under more pressure than ever to grow revenue. Admissions, memberships, programs, and donations all matter, and every missed opportunity adds up.

One of the biggest blockers is lack of visibility across systems.

When data is spread across separate systems for ticketing, memberships, donor activity, and engagement, it’s nearly impossible to see the full picture of your supporters. That disconnect leads to missed chances to upsell, re-engage, or build lasting relationships.

In this short video, Karen breaks down how disjointed systems quietly cost museums revenue, and how one connected CRM can help your team fix it.

 

You’ll learn:

  • The real reason revenue slips through the cracks
    Why siloed systems and disconnected departments make it impossible to act on the data you already have.
  • What centralized data unlocks
    See how one CRM can give marketing and development teams the insights they need to increase engagement and improve ROI.
  • Where museums miss out most
    The hidden cost of managing ticketing, donor records, and member engagement in separate tools.
  • How to fix it
    A smarter CRM setup that connects the dots between every visitor, donor, and member — without adding more manual work.

Who Should Watch

  • Museum leaders and directors
  • Marketing and development teams
  • CRM admins and RevOps staff
  • Nonprofit pros rethinking their tech stack

What You’ll Walk Away With

A clear look at how better data accessibility leads to better revenue outcomes, and why your CRM might be the key to unlocking the value that’s already there.

Want to talk HubSpot for your nonprofit?

Watch now and see how one system can help your team stop missing out.

The #1 Reason Museums Lose Revenue And How to Fix It

Karen’s the go-to for mission-driven orgs and teams looking to actually do something with HubSpot. She went from coaching college basketball to coaching RevOps teams, bringing energy, empathy, and serious technical chops to every project.