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You inspired people to act. Now help them stay involved.
Every nonprofit with an advocacy arm knows this challenge. You launch a campaign, people sign your petition, and then… silence. The enthusiasm fades, and those potential long-term supporters never hear from you again.
The good news is that HubSpot can help keep the momentum going.
In this quick walkthrough, Karen explains why engagement often ends after the first action, and Dan shows how to build a simple HubSpot workflow that nurtures petition signers into ongoing donors and volunteers.
You’ll see how to track advocacy actions, segment your supporters, and automate personalized follow-ups that turn one-time actions into lasting relationships.
You’ll learn:
- How to track petition engagement in HubSpot
Create a “Petitions Signed” property to record advocacy actions automatically. - How to segment active supporters
Build lists to target those who’ve signed petitions or taken other advocacy steps.
- How to create nurture workflows
Use HubSpot automation to send follow-up emails, direct mail, or WhatsApp messages. - How to personalize outreach
Add triggers, delays, and branches to tailor communication timing and tone. - How to move from action to relationship
Turn advocacy momentum into ongoing donor engagement and stronger supporter retention.
Who Should Watch
- Advocacy and engagement teams
- Fundraising and communications staff
- CRM administrators managing automation
- Nonprofits ready to connect advocacy with donor growth
What You’ll Walk Away With
A clear, practical example of how HubSpot can bridge the gap between advocacy and fundraising. You’ll see how to automate meaningful follow-up that helps every supporter feel valued and inspired to stay involved.
Want to talk HubSpot for your nonprofit?
Watch now to see how HubSpot turns advocacy actions into long-term donor relationships.
Dan works with organizations to turn HubSpot into a practical, people-first engine for growth. A storyteller and educator at heart, he’s passionate about using tech to foster trust, build connection, and spread a little more love along the way.
Karen’s the go-to for mission-driven orgs and teams looking to actually do something with HubSpot. She went from coaching college basketball to coaching RevOps teams, bringing energy, empathy, and serious technical chops to every project.