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Didn’t think HubSpot could handle events? Think again.
You’re planning an event: ✔️landing page live, ✔️tickets go on sale, ✔️marketing starts.
But what happens when the registrations come in?
If you’re still manually organizing spreadsheets, campaigns could feel like guesswork instead of strategy.
This walkthrough shows how to build the registration form, tie it into a campaign, set up custom objects in HubSpot (for tickets and deals), build the workflow that triggers when someone registers, and finally measure revenue and ROI in the same system.
You’ll learn:
- How to build the registration form & landing page
Create a form in HubSpot, assign it to your event campaign, place it on your landing page. - How to connect registration with custom objects
Use a “Ticket” custom object, then create a “Deal” object to capture event revenue so you can measure ROI.
- How to build the workflow
Trigger the workflow when someone submits your event form, create the ticket and deal, assign properties like name, amount and campaign. - How to tie everything into a campaign in HubSpot
Assign the landing page, form and deal to the same campaign so performance rolls up in one place. - How to track ROI and event performance
View how much you spent on advertising, how many tickets you sold, how much revenue you generated — all in HubSpot’s campaign tool.
Who Should Watch
- Event marketing teams at nonprofits
- Fundraising staff organizing ticketed or paid events
- CRM admins managing workflows and custom objects in HubSpot
- Nonprofit advocacy teams running workshops that need clear tracking
What You’ll Walk Away With
A clear blueprint for how to set up one organized workflow for your next event: from registration to revenue tracking. You’ll see how HubSpot acts as the central place for registrations, ticketing, deals and campaign performance.
Want to talk HubSpot for your nonprofit?
Watch now to see how HubSpot helps you track, organize, and report on your next nonprofit event, all in one place.
Dan works with organizations to turn HubSpot into a practical, people-first engine for growth. A storyteller and educator at heart, he’s passionate about using tech to foster trust, build connection, and spread a little more love along the way.