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Boston, September 16–17, 2026 See where to find us at UNBOUND
Also at UNBOUND

Digital Reach is hosting RevOps and LGBTQIA+ community events too.

See the Digital Reach lineup →
Nonprofit Tech Shop at UNBOUND 2026

Come for the ideas.
Stay for the community.

The Nonprofit HUG is getting together at UNBOUND for the first time since 2022. Join us for an afternoon meetup, then keep the conversation going over dinner and drinks.

Two nonprofit events Three community hosts One very full Thursday
Large illuminated orange HubSpot sign inside the UNBOUND conference center
See you in Boston
September 16–17

Community meetups, practical sessions, dinner, and a few familiar faces.

Main day Thursday, September 17
First stop Nonprofit HUG Meetup
Then Dinner and drinks
Cost Free registration
Your nonprofit UNBOUND plans

Two chances to connect with the Nonprofit HUG community

Stop by for a focused community meetup during the conference, then join us later for dinner and drinks with nonprofit professionals, HubSpot users, and friends from across the ecosystem.

Karen and Stjepan sitting outside at a picnic table with drinks
Seat reservation required
Nonprofit HUG Meetup

A community session built for nonprofit teams using HubSpot.

First since 2022 Thu, Sep 17 1:15–2:00 p.m. ET Exchange, The Sector
Nonprofit HUG Meetup

Let’s get the nonprofit HubSpot community together again.

This meetup brings nonprofit professionals, social impact teams, HubSpot users, and HUG members into one room to talk through the real work of using HubSpot in mission-driven organizations.

Maarten Bovend’aerde and Stjepan Grcic will lead a mix of conversation, practical takeaways, and small-group discussion covering fundraising, marketing, operations, data, and technology.

  • Meet nonprofit professionals from across the HubSpot community
  • Talk through common CRM and operations challenges
  • Leave with ideas you can bring back to your team
Thu, Sep 17 6:00–8:00 p.m. EDT The Trophy Room, Omni Boston Hotel
Nonprofit HUG Happy Hour

Keep the good conversations going after the sessions end.

Some of the most useful conference conversations happen once everyone has put their laptop away. Join fellow nonprofit professionals, HubSpot users, and Nonprofit HUG community members for dinner, drinks, and a chance to swap ideas.

Past HUG regulars can catch up with familiar faces. New members can meet people working through similar fundraising, marketing, and nonprofit technology questions.

  • Connect with nonprofit peers over dinner and drinks
  • Share lessons from your day at UNBOUND
  • Meet the people behind Nonprofit Tech Shop and the HUG
Group of people gathered around a long dining table for dinner and drinks
Post-conference drinks
Nonprofit HUG Happy Hour

Dinner, drinks, new connections, and zero conference slides.

Thursday, sorted

Your Nonprofit HUG schedule

Start with the meetup on the UNBOUND conference grounds. Take a breather, finish your afternoon sessions, then meet us at the Omni Boston Hotel for the happy hour.

1:15

Nonprofit HUG Meetup begins

Exchange, The Sector · Maarten Bovend’aerde and Stjepan Grcic

2:00

Meetup wraps up

Swap contact details, grab your next coffee, and head back to the conference.

PM

Finish your afternoon sessions

Looking for a practical RevOps session? Check out Maarten’s RevOps for Real: Systems Built for Imperfection. More info

6:00

Nonprofit HUG Happy Hour

The Trophy Room at the Omni Boston Hotel, 450 Summer Street

8:00

Officially done for the day

Unless somebody starts one last very important CRM conversation.

Meet your hosts

The people bringing the Nonprofit HUG together

They know HubSpot, nonprofit operations, and the joy of a good post-conference conversation.

Maarten Bovend'aerde headshot

Maarten Bovend’aerde

Head of Marketing Strategy & Solutions

Maarten leads marketing solutions and strategy across Digital Reach and Nonprofit Tech Shop. His work with SaaS companies, nonprofits, scale-ups, and enterprise teams gives him a practical view of what makes RevOps systems hold up in the real world.

Stjepan Grcic headshot

Stjepan Grcic

Head of Enablement & Training

Stjepan has trained more than 700 HubSpot professionals and co-produced HubSpot Academy’s Super Admin Bootcamp. He works at the intersection of CRM architecture, training, AI tools, and connected operations.

DIGITAL REACH More from our team

Digital Reach is hosting two events too.

Interested in LGBTQIA+ community programming or practical RevOps? You can reserve a seat directly from here, or visit the Digital Reach page for the complete session details.

Wed, Sep 16 2:45–3:30 p.m. ET
LGBTQIA+ HUG

Out at UNBOUND

Back for its fifth consecutive year, Out at UNBOUND brings the LGBTQIA+ HubSpot community together for queer trivia, honest conversation, new connections, and plenty of friendly faces.

Hosted by Mandy Thompson and Karen Senette at Exchange, The Spot.

Thu, Sep 17 3:30–5:00 p.m. ET
RevOps deep dive

RevOps for Real: Systems Built for Imperfection

Maarten explores how teams can build revenue systems that work inside messy, changing organizations. The session covers what to fix, what to automate, and how to apply a Minimum Viable RevOps model without overengineering the process.

Presented in Room 156.

We’ll save you a spot

Ready to make some nonprofit friends at UNBOUND?

Add the meetup to your conference schedule, register for the happy hour, and come say hello. We promise not to open with a twenty-minute CRM pitch.