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This Webinar Has Ended. Click the Link to Watch the Recording!

June 17, 2025 @ 01:00PM Eastern Standard Time

Session length: 60 minutes

Presenter: Maarten Bovend'aerde

In a world where one-and-done gifts feel all too common, the smartest nonprofits are mapping every donor touch to keep supporters coming back. If you’re tired of generic blasts, data silos, and retention slumps, this replay is your shortcut to a CRM-powered, human donor experience.

What You’ll Discover

  • Journey mapping made simple: spotlight the 6 must-track stages from first visit to lifelong stewardship.
  • Segmentation that sticks: use behavior, gift size, and intent to fire off hyper-relevant campaigns.
  • Attribution that proves ROI: show exactly which channels drive repeat gifts and upgrades.
  • Hands-off automation: build workflows that feel personal while you focus on strategy.

Common Roadblocks

  • Channel tunnel vision: social, email, and events aren’t talking, so insights stay hidden.
  • Shadow segments: lists live in spreadsheets instead of your CRM, killing scale.
  • Spray-and-pray outreach: without unified data, every email feels the same.
  • Manual follow-ups: staff lose hours chasing tasks a workflow could handle. 

Ready to turn one-time donors into lifelong champions?

Watch the replay now to deploy smarter journeys today. Need deeper guidance? You’re in the right place. Nonprofit Tech Shop’s experts can help you fine-tune your HubSpot stack and engagement strategy. 

Working with a for-profit or B2B organization instead? Visit our sister brand, Digital Reach Online Solutions → https://digitalreachos.com/

Maarten Bovend'aerde

Growth Marketing Strategist

Digital Reach Online Solutions

A data-obsessed, multilingual architect of revenue pipelines, Maarten blends marketing automation, sales ops, and growth hacking to help nonprofits and businesses scale faster, engage smarter, and hit their goals.