Fixing Museum Operations with Better Systems and Shared Data
Museum operations are far more complex than most people realize. Behind every exhibit, membership renewal, donation, event registration, or gift shop purchase are teams working across disconnected systems that rarely share information cleanly. Many museums manage data across 15 or more departments, creating silos that slow down communication, reporting, and decision-making.
In this episode of the RevOps Loop podcast, Maarten Bovendaerde and Stjepan Grcic sit down with Tiaan Loots, Head of Solutions Delivery & Strategy at Digital Reach, to unpack the operational realities museums face every day.
The conversation explores why legacy systems continue to create friction, how disconnected data impacts both staff and visitor experiences, and what becomes possible when museums centralize operations inside HubSpot using MuseumHub.
From donor management and visitor engagement to reporting and personalization, this episode takes a practical look at how connected systems can help museums operate more efficiently and build stronger constituent relationships.
You'll learn:
Why museum operations are uniquely complex
Understand how museums manage dozens of constituent journeys across multiple departments.
How disconnected systems create operational bottlenecks
See why siloed tools slow down reporting, communication, and coordination.
Why legacy museum technology creates long-term friction
Learn how outdated systems and restricted APIs increase manual work.
How MuseumHub centralizes museum operations inside HubSpot
Explore how shared data creates a clearer operational picture across teams.
How centralized constituent data improves donor strategy
See how “Moves Management” becomes easier with connected engagement history.
How museums can create more personalized visitor experiences
Learn how shared data supports smarter marketing and engagement efforts.
Who Should Watch
- Museum Operations Teams
- Advancement Leaders
- Membership Teams
- Membership Teams
- Marketing Teams
- Development Directors
- Executive Leadership
- Visitor Experience Teams
What You'll Walk Away With
A practical look at the operational challenges museums face with disconnected systems, and how centralized data inside HubSpot can improve visibility, coordination, reporting, and constituent engagement.
Watch now to learn how museums can simplify operations with connected systems.
Stjepan helps both for-profit businesses and nonprofit teams turn HubSpot into a system that actually works for their day-to-day. With deep RevOps experience and a talent for breaking down complex processes, he’s all about making tech feel clear, useful, and human.
A data-obsessed, multilingual architect of revenue pipelines, Maarten blends marketing automation, sales ops, and growth hacking to help nonprofits and businesses scale faster, engage smarter, and hit their goals.
Tiaan helps organizations turn complex operational challenges into practical, scalable systems. With experience in HubSpot CRM implementation, migrations, and solution architecture, he focuses on building connected processes that improve visibility, efficiency, and long-term growth.