Constituent Journey Mapping: Creating Connected Supporter Experiences in HubSpot
Supporters interact with your nonprofit in many ways, from making donations and attending events to opening emails, volunteering, and joining advocacy campaigns. But when those interactions live across disconnected systems or teams, it can be difficult to understand the complete supporter journey.
In this Nonprofit HUG session, Mandy Thompson and Karen Senette explore how nonprofits can map the constituent journey inside HubSpot. They share practical ways to track engagement, identify communication gaps, and build more intentional experiences across fundraising, marketing, and programs.
From a supporter’s first interaction to long-term stewardship, this conversation will help your team better understand constituent behaviour and use HubSpot to strengthen every stage of the relationship.
You'll learn:
What constituent journey mapping means for nonprofits
Understand how journey mapping connects individual interactions to create a clearer picture of each supporter’s relationship with your organization.
How to track engagement across multiple touchpoints
Learn how HubSpot can bring together activities such as donations, events, emails, volunteering, and advocacy.
Where communication gaps can occur
Identify friction points, missed follow-ups, and disconnected messages that may affect the supporter experience.
How lifecycle stages support the constituent journey
See how lifecycle stages can help teams understand where supporters are and determine what should happen next.
Where workflows and automation can help
Explore practical ways to use HubSpot workflows to trigger timely communication and keep supporters moving through their journey.
How to align teams around supporter relationships
Learn how fundraising, marketing, and program teams can work from shared information and create a more coordinated experience.
Who Should Watch
- Nonprofit and association leaders
- Fundraising and development teams
- Marketing and communications teams
- Program and community engagement teams
- Donor relations and stewardship teams
- Membership teams
- Volunteer coordinators
- CRM and database administrators
- RevOps and operations teams
- HubSpot users
What You'll Walk Away With
A clearer understanding of how constituent journey mapping can help your organization connect supporter interactions across the full lifecycle.
You’ll also gain practical ideas for tracking engagement, identifying friction points, using lifecycle stages and automation, and improving alignment across fundraising, marketing, and program teams. These strategies can help your nonprofit create more timely, personalized, and meaningful supporter experiences.
Watch now to learn how your nonprofit can build more connected and intentional supporter journeys.
Featured Speakers
As the CEO and co-founder of Digital Reach and Nonprofit Tech Shop, Mandy loves nothing more than a good automation. She leads a talented global team of over 30 experts, all dedicated to helping nonprofits find the right CRM solutions to run more efficiently and achieve long-term success.
Karen is the Head of Business Development for Digital Reach and its nonprofit-focused sister brand, Nonprofit Tech Shop. She helps mission-driven organizations turn HubSpot into a system their teams can put into action. After moving from coaching college basketball to coaching RevOps teams, Karen brings energy, empathy, and strong technical expertise to every project.