AI for Nonprofits
Every week brings another AI tool, feature, or headline promising to change how organizations work. For nonprofit teams already balancing limited time, tight budgets, and growing responsibilities, figuring out where to begin can feel like another task on the list.
In this Nonprofit HUG session, Stjepan Grcic, Head of Enablement at Digital Reach and Nonprofit HUG Leader, explores practical ways nonprofit teams can use AI, with a focus on HubSpot’s Breeze Agents and Claude. The conversation covers opportunities across fundraising, marketing, operations, and supporter engagement, inside HubSpot and beyond.
Whether your team is experimenting with AI or still deciding how it fits into your work, this session offers a manageable starting point, including where AI can help, what limitations to consider, and how to approach internal rules for its use.
You'll learn:
Where Breeze Agents and Claude fit into nonprofit work
Explore practical nonprofit use cases for these tools and consider where they could support your team’s existing processes.
How AI can support fundraising and marketing
Learn about opportunities to use AI across fundraising, content, and supporter engagement, with examples relevant to nonprofit teams.
How to improve donor communication and internal workflows
Explore ways AI can support communication tasks and reduce repetitive work, giving your team more time to focus on relationships and mission priorities.
How to approach internal AI rules
Consider how to establish guidance for your organization’s AI use, addressing a question raised by nonprofit teams at the Nonprofit HUG Meetup at UNBOUND 2026.
Where human oversight still matters
Build a clearer understanding of AI’s limitations, where tools can fall short, and which parts of the process still need human judgment and review.
How to start experimenting in manageable ways
Find ideas your team can test without a major technical lift or unnecessary changes to how you work.
Who Should Watch
- Museum and cultural organization leaders
- Membership teams
- Development and fundraising teams
- Visitor experience teams
- Marketing and communications teams
- Revenue operations teams
- CRM and database administrators
- IT and systems teams
- Executive leadership
- HubSpot users
What You'll Walk Away With
A clearer look at the operational challenges museums face when ticketing, membership, fundraising, and engagement data live in different places. You’ll also get practical ideas for building a CRM strategy that supports shared visibility, stronger collaboration, and more meaningful visitor and donor relationships.
You’ll also gain practical ideas for reducing repetitive work, choosing manageable AI experiments, and approaching internal guidelines. The session will help you consider where AI could save your team time, where its limitations matter, and how to keep people involved in reviewing and guiding the work.
Watch now to explore practical ways your nonprofit can use AI to save time, improve workflows, and support donor communication.
Featured Speaker
Stjepan focuses on how data, systems, and processes shape the full visitor journey. He digs into the costs of disconnected tools, the need for shared visibility, and why museums should understand people’s interests as well as their transactions.