Marketing interactions and engagements
Donation and transaction history
Tickets purchases, events registered for and attended, membership status, etc.
Volunteer history
Important actions taken, such as signing a petition or contacting a legislator, having a 1:1 conversation with your staff/team, etc.
Unique interactions such as sponsorships of events, bequests, or lending of collection items (for museums and historical societies)
Systems that connected at all or more effectively
More powerful automation capabilities within our CRM
More powerful automation capabilities within our MAP (marketing automation platform)
More powerful automation capabilities within other tools
More skills and training within our team/staff to build automations
More time/resources to build automations
More time/skills for automation planning and documentation
Data integrity - automatically update constituent, etc. information based on inputs, activities, and information
Data syncing - accurate data in all systems
Better constituent engagement
Improved organizational processes
More robust organizational processes
Time saving