Connect with us at AAM
Solution Center Sessions
Thurs, May 21 @ 12:30 PM:
Join CEO Mandy Thompson for Policy, AI, & Tech, Oh My.
Fri, May 22 @ 12:30 PM:
Join Karen & Maarten for Mapping Constituent Journeys.
Morning Fun Run
Conferences can be heavy on the eating and drinking! Join our team Thursday morning to get out, run (or walk!) around Philadelphia, see the sights, and build community before the sessions start. All paces welcome.
- → 6:30 AM @ Franklin Square (Center)
- → 5K Loop (Flexible)
- → Done in time for Thursday sessions
- → 15min Walk From the Conference
Executive Dinner
Thursday Night (Invite-Only)
A strictly no-pitch, no-sales zone for museum executives. We want to hear your war stories and discuss the real state of museum tech over a great meal.
Want to join us? Register your interest.Solution Center Sessions
Mandy Thompson
CEO, Nonprofit Tech Shop
Policy, AI, & Tech, Oh My - Building a Self-Reliant, Future-Ready Museum
Museums are being asked to do more with less. More engagement, more reporting, more personalization...all while running on disconnected systems that don’t talk to each other. Many still lack strong individual donor programs, much less cohesive membership strategies or clear visibility into their own data.
This session is about strategy, not the next new tool that will magically fix everything. (Spoiler alert: this tool doesn’t exist)
We’ll explore what it really means to future-proof your museum amid shifting policy and emerging AI.
Yes, you’ll get practical examples of where AI can help. More importantly, we’ll focus on building connected infrastructure that strengthens relationships and protects your mission for the long term.
Karen Senette &
Maarten Bovend'aerde
Head of Business Development
& Head of Marketing
Mapping Constituent Journeys for Deeper Connections
First things first: No, we aren’t here to tell you that great museum marketing starts with a new piece of software. We’re here to say a great museum starts with a map.
Why a map? Museums are built on relationships, but our systems treat people like one-off transactions. Visitors, members, and donors are shuffled between departments with disconnected data, creating a fragmented experience.
This session will explore why museums need to map constituent journeys, how to build that map, and the marketing power it unlocks. We’ll discuss the complexities of museum audiences, practical journey mapping steps, and the campaigns it enables.
Walk away with actionable strategies to turn exhibition openings, membership renewals, and donation appeals into a cohesive part of your constituent’s journey.
Meet the MuseumHub Team
We're bringing our top museum tech experts to Philly. Stop by Booth #1313 to connect!
Mandy Thompson
Chief Executive Officer
Karen Senette
Head of Business Development
Maarten Bovend'aerde
Head of Marketing
Madiha Tirmidh
Head of Client Delivery & Strategy
Tiaan Loots
Head of Solution Delivery
Ilan Meintjes
Head of Product Engineering
Isabel de Waal
MuseumHub Solution Engineer
Meghan Young
Head MuseumHub Solution Engineer
Take Our Museum Tech Assessment
Get clear, customized insights into your museum's technology setup and receive robust recommendations tailored to your current tech stack.
Actionable Recommendations
Tailored to your museum's specific technical and operational needs.
Expert Insights
Optimizing your CRM, donor management, and automation logic.
Step-by-Step Strategies
To improve efficiency, engagement, and fundraising outcomes.
Your Museum Operations
Ditch the Franken-stack.
Unify with MuseumHub.
Museums deserve better than duct-taped point solutions. We hear the same war stories everywhere we go: ticketing systems that don't talk to fundraising, member renewals tracked in spreadsheets, and data silos blocking real growth.
Stop by Booth #1313 for a live demo of MuseumHub on HubSpot. We'll show you how to break away from the Franken-stack and build a unified tech ecosystem that actually supports your mission.